For Smart People Whose Brains Don’t Follow the Rules.

Hi, I’m Jon Wiggens.

I’ve spent 25+ years designing interfaces and products at places like EA, Disney, Nintendo, Lego, Warner Bros, and Nike.

I’ve shipped a lot.

I’ve broken a lot.

And I’ve figured out that the worst part of all that experience isn’t making the work — it’s surviving the work with a real human brain.

This newsletter is where I write about design, AI, focus, and work as it actually happens… messy, hard, and unpolished.

It’s practical. It’s honest.

And it’s for people who are done with feel-good bullshit and want something that actually helps.

What I Write About

Design, AI, and the Reality Gap

AI is changing the tools. Not the need for human judgment. Not the need for taste. Not the need for signal over noise.

I write about where real value lives now.

Start here:

ADHD, Focus, and Real Brains

Conventional productivity systems assume executive function you don’t actually have. I write about what works when your brain won’t cooperate.

Start here:

Work, Momentum, and Creative Reality

Deadlines slip. Energy ebbs. Things fall apart. I write about navigating creative life without burning your reputation or yourself.

Start here:

Who This Is For

If you’re capable but constantly behind.

If you know the advice but can’t execute it consistently.

If you’re tired of systems that assume everyone’s brain works the same.

Then you’ll feel seen here.

What to Do Next

If this resonates:

Follow me on:

You don’t need more discipline.
You need better scaffolding.

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Punchy, practical posts for creative minds navigating AI, ADHD, and modern work. Real workflows. Real focus. Real career moves. Less perfection, more progress.

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